What Do You Know About Internet Marketing
Internet marketing, or online marketing, refers to
advertising and marketing efforts that use the Web and email
to drive direct sales via electronic commerce, in addition to sales leads
from Web sites or emails. Internet marketing and
online advertising efforts are typically used in conjunction with traditional
types of advertising like radio, television, newspapers and magazines.
Specialized Areas of Internet
Marketing
Internet marketing can also be broken down into more
specialized areas such as Web marketing, email marketing and social media marketing:
1) Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or
informative Web sites, online advertising on search engines, and organic search engine results via search
engine optimization (SEO).
2) Email marketing involves both advertising and
promotional marketing efforts via e-mail messages to current and prospective
customers.
3) Social media marketing involves both advertising
and marketing (including viral marketing) efforts via social networking
sites like Facebook, Twitter, YouTube and Digg.